WAWAK vs. Michaels: The Clear Choice for Quality Sewing Supplies

With Michaels acquiring JOANN’s intellectual property, some in the sewing community may feel hopeful that familiar products will continue to be available. However, in the months leading up to JOANN’s closure, sewers, crafters, and DIYers who made the switch to WAWAK have seen the difference between quality sewing supplies and something bought at a store.

For over 115 years, WAWAK has supported professionals and hobbyists alike with the supplies and service they actually need.

WAWAK VS. MICHAELS

At WAWAK, we specialize exclusively in sewing—making large chains look subpar in comparison. For over 115 years, we’ve supported professionals and hobbyists alike with the supplies and service they actually need. Here’s why WAWAK continues to stand apart:

1. Sewing Is Our Priority—Not an Afterthought

While Michaels has expanded into sewing over time, it remains a secondary category in a much broader mix of general crafts, décor, and seasonal goods. WAWAK’s sole focus is sewing notions and supplies. That clarity of purpose results in deeper inventory, better product sourcing, and the kind of experience serious sewists can trust.

2. High-Quality, Professional-Grade Materials

The acquisition of JOANN’s IP doesn’t guarantee improved product quality. In fact, many products in big-box craft stores are made to meet mass-market price points, not professional standards. WAWAK offers over 24,000 sewing-specific items—including industrial-grade threads, zippers, scissors, and interfacing—trusted by apparel manufacturers, designers, and seasoned creators. Our focus is on durability and performance, not just shelf appeal.

3. A Shopping Experience Designed for Sewists

Unlike browsing aisles built for impulse craft buys, WAWAK’s website is tailored to your needs. From advanced filters to easily reorderable products, we make it simple to find the exact item you need—no substitutes, no guesswork. Orders over $99 ship free, and with distribution centers on both coasts, delivery is consistently fast and reliable.

4. Customer Support That Speaks Your Language

Big-box chains often offer generalized customer service that may not be equipped to answer specific sewing-related questions. At WAWAK, our support team is made up of people who know the difference between topstitching and bartacking, or which zipper works best for a dance costume. You’ll get real help from people who understand what you’re creating.

5. We Champion the Sewing Community

WAWAK doesn’t just sell to the sewing community—we invest in it. From tutorials and educational content to working with creators, we’re here to strengthen the entire sewing ecosystem.

WAWAK’s Century-Long Trust in the Sewing Community

At the end of the day, Michaels acquiring JOANN’s branding doesn’t fix the longstanding limitations of general craft retailers. When sewists want specialized tools, expert service, and consistent quality, they turn to a supplier that has delivered for over a century. Whether you’re just getting started or you’ve been sewing for decades, WAWAK is here to keep your projects running smoothly—with the right products, right when you need them.

SHOP OVER 24,000 SEWING NOTIONS AT WAWAK